Play A
- Market
- Marketing agencies in the Netherlands
- Contact person
- Owner or managing director
- Value proposition
- Find out which new client type buys, beyond referrals
1. Build, weeks 1 to 3
We define who to reach and what to say, then build every step from first touch to meeting.
Play B
- Market
- IT services firms in the Netherlands
- Contact person
- Owner or head of sales
- Value proposition
- Test who buys before you hire a salesperson
Play C
- Market
- B2B service firms in Denmark
- Contact person
- Owner or managing director
- Value proposition
- The same promise, tested in a second market
2. Prove it, weeks 4 to 12
Three plays run on real buyers, 300 decision-makers each. Week 12 scores every play against the pass mark you signed.
Build
Play A
Play B
Play C
Result
Scale
3. Scale, from week 13
The play that passed gets more volume on a fixed monthly retainer, with a 3-month minimum.
- Up to 1,000 new contacts
For the play that passed.
- Fresh content every month
Posts, ads and a new page, written from what buyers say.
- One new play a month
Held to the same pass mark.
- A report and a review
A monthly report and a 45-minute call.
The system you keep.
| You have | What it includes |
|---|---|
| A go-to-market you’ve signed | Market, ideal customer, contact persons, value proposition, three plays |
| The machine, set up | Pages, content, ads, contact lists, CRM and a live dashboard |
| AI workflows with checklists | Research, content, replies and meeting briefs |
| A runbook your team can run | Every step written down, with its owner and measure |
| Proof, one way or the other | A week-12 score per play: scale, rebuild or stop |
Build and test
from€9,000
- Three plays, three waves, a result in week 12
- 50% at signing, 50% when wave 1 goes live
- Ad spend runs through your own ad account
Starter
€3,500
One play, one wave of 300 contacts and a report, in 8 weeks.
Credited if you upgrade within 30 days.
Scale
€5,000 a month
After a pass. 3-month minimum.
Questions owners ask.
- How much of my time?
About 2.5 hours, then approvals within 48 hours.
- Whose accounts is it built in?
Yours. Domains, CRM, ads and data stay with you.
- Is my main domain at risk?
No. Campaigns send from separate, warmed-up domains.
- What if no play passes?
A rerun in about six weeks, for about half the fee.
Start with a 30-minute fit call.
Bring one customer type and your deal size. You’ll leave knowing which option fits.